What is B2B Sales? ​

3 B2B sales processes that will win you more customers.

‘B2B sales’ is short for business-to-business sales, which involves one company selling its goods/services to another company, rather than selling them directly to consumers. Indeed, generally speaking, B2B sales are more complex, require more people, and take longer than business-to-consumer (B2C) transactions.

Two variables are responsible for defining the type of B2B software-as-a-service (SaaS) sales processes: product complexity and product price. Depending on their…