3 B2B sales processes that will win you more customers. ‘B2B sales’ is short for business-to-business sales, which involves one company selling its goods/services to another company, rather than selling them directly to consumers. Indeed, generally speaking, B2B sales are more complex, require more people, and take longer than business-to-consumer (B2C) transactions. Two variables are responsible for defining the type…

How do you decide what is a likely deal and what isn’t and how do you accelerate the sales cycle to arrive to the highly prized sales? — Over the summer, I was watched the Tour de France with fascination. In the end, a whole 155 riders out of 176 finished the Tour. This high completion rate has not always been the case in the past. In 1906, for example, only 17% of riders reached the finish and…